Palo Alto: Hewlett-Packard unveiled a switch that helps companies route data over networks, aiming to charge less for the device than comparable products from Cisco.
The A 10500 switch, which companies can use to deliver high-definition video and other content, will go on sale in the second-half of the year, starting at $38,000 (Dh139,000), Palo Alto, California-based Hewlett-Packard said in a statement.
The company also introduced new business laptops and a wireless broadband service.
Hewlett-Packard aims to charge 35 to 40 per cent less for its switches, which connect computers to networks, than Cisco does, Hewlett-Packard executive vice-president David Donatelli said in an interview. That may add to pressure on Cisco, which has lost share in switches amid price rivalry.
"Cisco has a business-model problem — they've been overcharging," Donatelli said. "You've seen a stunning change in the dynamics of the market. We're now a strong No. 2."
Hewlett-Packard gained 2.3 percentage points of switch revenue share in 2009 and 2010, while Cisco lost share, according to Hewlett-Packard. Cisco leads the market, deriving 30 per cent of sales from switches.
The company also announced plans to release the HP ProBook 5330m and HP EliteBook 2560 this month. The computers will be able to use the new HP DataPass online connection, which lowers Internet costs for business travellers who only need occasional access, said Mike Hockey, a spokesman for Hewlett-Packard.
"It's for the business person who's travelling occasionally who wants quick access to 3G without the hassle of being tied to a contract or finding a Wi-Fi hot spot," Hockey said in an interview.
Hewlett-Packard is seeking fresh ways to make its PCs stand out from rival products, including Apple's iPad and other mobile devices
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